Zeynep Dura is a marketing professional who focused on digital channels in recent years. After spending more than a decade in marketing in different companies in various sectors such as Coca-Cola, BP and Philip Morris, she knows how to analyse the market and the customer/consumer to get the right insights to grow the business. After building a solid marketing background Zeynep became part of the Turkish E-commerce community from the very beginning.
She started her E-commerce career in private shopping with limango as the head of merchandising in which she discovered the complexity hence the beauty of the analysation of the digital foot print of the customer. She used her analytical skills coming from her marketing background to have the market insights in a deeper level. Both in Flo and Defacto she implemented omni-channel applications both in domestic and international levels.
Currently Zeynep holds a degree in Executive MBA with a major in International Relations and Political Sience, both from Boğaziçi University.
We look forward to seeing you and hear about your digital adventure and your personal contributions.